Keep in touch with customers and prospects—automatically!
Trigger and nurturing campaigns are based on automated emails that are sometimes called autoresponders. They can be an invaluable tool to encourage, confirm, or complete a transaction with a prospect or client. Because these emails are automatic, they can provide an immediate response, keeping your customers and prospects engaged. They’re a cost-effective and efficient way to keep your company top-of-mind with your market.
Trigger campaigns
Trigger campaigns are automated emails that are sent based upon an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, trigger emails are a great way to improve conversion rates, cross-sell or up-sell products, increase web traffic, and qualify leads. FulcrumTech can help you determine where and how your organization would benefit from trigger campaigns and then design, implement, and track the campaigns. And, if needed, FulcrumTech can help you choose a email delivery service to deliver them.
Nurturing campaigns
Nurturing campaigns, sometimes called Drip campaigns, are a series of emails sent to your customers and prospects over time. These emails can provide valuable information or serve as a follow-up to a sales contact. For example, you may provide a series of emails to new customers that teaches them about the new product they just purchased; or you might send a series of articles with key market information to anyone who signs up on your website. You can also use nurturing campaigns to keep in touch with prospects after they have contacted you for information. FulcrumTech can help you decide what information to send, how many emails are sent, and at what time intervals they are sent. We will then set it all up to run automatically. You never need to think about it. The emails do the work for you.
