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FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech

About Mitch »

• Create a Financial Model to Help Prioritize Improvements and Quantify Results

  February 25, 2010

  Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you've…

• What’s a Valid Email-Marketing Test?

  January 25, 2010

  Many of our clients and prospects hear us constantly note that marketing is testing. What subject line…