7 Tips for Optimizing Email Campaign Clicks & Conversions

What’s a top priority for email marketers in 2015? Getting higher click-through rates and email interactions, according to a recent survey by Campaigner. Here are some tips for optimizing your email campaigns to help drive more clicks and conversions. Use benefit-focused content to motivate action. How can your product or service make your subscriber’s life…

10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails

Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…

Google’s New Inbox App — What It Means for Email Marketers

In October, Google introduced Inbox — a new application for desktop and mobile devices designed to help users better organize and manage their email. How will it impact email marketers? That’s what we talk about here. Inbox — Available by Invitation Only Google’s Inbox app is currently available by invitation only, so email marketers probably…

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