The subject line of this email – “hey man what’s up?” – comes off as a bit spammy. Perhaps InsideHook was hoping to emulate the most popular email subject line in President Obama’s 2012 reelection campaign, which was “hey.” But considering that the email recipient in this case is female, the subject line is especially inappropriate.
Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution.
Which words, phrases, and incentives in subject lines work best at motivating consumers to take action? In this blog, we highlight the results of a recent large-scale study on subject lines to help you answer that question.
This email was sent to a join.me customer as the Northeastern United States braced for a huge winter storm named Juno. The subject line – “How your meetings can weather the storm” – capitalized on the impending weather that was dominating the news at that time. Continue Reading
Do you use responsive design in your email marketing? If not, the results from a recent mobile email benchmark report may convince you that it’s time.
As the saying goes, “You can’t please all of the people all of the time.” But when it comes to email marketing, you should strive to keep as many of your subscribers as possible happy and engaged with your email campaigns. Otherwise, you’ll likely find your unsubscribe and spam report rates on the rise, while your email-marketing return on investment (ROI) plummets.