Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…
When it comes to email send frequency, is more better? Here, we discuss how to determine your email send frequency sweet spot to best optimize your email-marketing return on investment (ROI).
When done right, welcome emails outperform other promotional emails in driving more opens and clicks and generating more revenue. So what does it take to create a great welcome email campaign? That’s the topic tackled in this month’s blog.
This email was sent as a welcome to a Poco’s customer who had recently signed up to become a member of the restaurant’s new rewards program. While the From line lets recipients know that Poco’s is the sender, the subject line – “KAREN, Welcome!” – indicates that this is a welcome message.
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs.
9 Tips for Driving Email Campaign Conversions
Landing pages are critical to the effectiveness of your email campaigns. That’s because even if your email open and click-through rates are phenomenal, a campaign isn’t a success unless prospects follow through to your marketing goal and convert. Here we share some of our top tips and tactics for optimizing landing pages to help drive conversions and give a boost to your email-marketing return on investment (ROI).