Sophisticated Capabilities Make the Difference

Your business could have the best online marketing program possible, but if you don't have the right delivery and management tools, your program could be in trouble. At FulcrumTech, we use cutting-edge, industry-leading software and solutions for sending email and managing distribution lists. Our email tools provide superior deliverability, comprehensive tracking and reporting, as well as a secure and reliable infrastructure. Plus, FulcrumTech can offer you the option of managing your email distribution in house, or we can do it for you.

FulcrumTech's capabilities include:

Advanced List Management

• Easily upload your existing distribution lists
• Synchronize with a local database to automatically update list changes
• Add customizable opt-in forms to your site
• Automatically update lists based on customer activity or responses to surveys
• Get deep segmentation with demographic/profile and activity-based segmentation filters

Fully Customizable Message Creation

• Insert relevant information into your email messages — such as recipient's name, company name, state, etc. — with email merge personalization
• Create a single email template that can deliver different and personalized content based on demographic profiles with dynamic content tools
• Customize and personalize email headers and footers to include such items as those required by CAN-SPAM and forward-to-a-colleague functionality

Flexible Scheduling and Sending

• Immediately send emails or schedule them for a later send date and time
• Trigger automatic follow-up emails based on a certain customer activity

Real-time, Detailed Reporting

• Track opens, click-through rates, bounces, unsubscribe rates, Web site activity, link clicks, spam complaints and more
• Easily download campaign data for additional analysis
• Uncover inactive subscribers to target re-activation campaigns

Improved Deliverability

• Strong relationships with ISPs helps ensure that your emails reach your subscribers
• Determine if an ISP is experiencing technical problems to better plan the timing of your mailings

Contact us for more information about our sophisticated email and list management capabilities.

FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech