Take Your Online Marketing to the Next Level with FulcrumTech

FulcrumTech creates strategies and programs that will exceed your expectations.

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We Know Online Marketing

FulcrumTech is led by founder Mitch Lapides. Mitch has been building successful marketing strategies for 20 years. He has consistently produced double-digit revenue growth while working for and with companies such as Gartner and Reed Elsevier. He understands how to effectively bridge the gap between the online and offline worlds, and has proved an invaluable asset to every client he's worked with.

Proven Results …

Our client needed an online marketing strategy that would bring in new customers, enhance relationships with existing customers and generate additional revenue. We answered by creating, designing, copywriting, promoting and implementing an email newsletter that garnered thousands of subscribers and a 40% open rate — all within six months.

How We Do It

Delivering measurable results is always our goal — how we reach that goal depends upon your needs. We help you to define measurable objectives. Then, we tie those objectives to the online marketing possibilities available creating the perfect match. Finally, we design, develop and implement your successful campaign. Learn more about our approach.

Email Marketing Campaigns

Email marketing works, but it doesn’t just happen. We know how to build a successful email marketing campaign that will increase profit, boost conversion rates, improve brand awareness and develop stronger customer relationships. 

Find out more about Email Marketing Campaigns.

Email Audit and Improvement

If your current email program is not pulling its weight, we can help you turn it around. Through careful analysis, we’ll identify areas for improvement that will help you to achieve optimal results. 

Find out more about Email Audit and Improvement.

Landing Page Optimization

When someone clicks through to your Web site from a promotion, you only have a few seconds to catch their attention.  We can help you target these visitors with tailor-made landing pages that speak directly to their needs and move them to action.

Find out more about Landing Page Optimization.

Web Sites and Extranets

When all parts of your online marketing program are working together, it will ensure the best possible results.  We’ll help you to make your Web site or extranet an integrated part of this cohesive marketing plan so that it supports the same goals. 

Find out more about Web Sites and Extranets.

Certification

FulcrumTech's team of Email Marketing Certified professionals ensures that all stages of the email marketing process are managed with maximum efficiency and integrity.

Marketing Experiments Professional Certification Program

Newslever

NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.

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Mitch Lapides

Web Marketing Strategist and President of FulcrumTech

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