Resources: Email campaign strategy

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Google’s New Inbox App — What It Means for Email Marketers

In October, Google introduced Inbox — a new application for desktop and mobile devices designed to help users better organize and manage their email. How will it impact email marketers? That’s what we talk about here. Inbox — Available by Invitation Only Google’s Inbox app is currently available by invitation only, so email marketers probably…

10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails

Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…

The Oops Email — What to Do When You Make an Email-Marketing Mistake

Try as you might to steer clear of email-marketing mistakes, you’ll likely make one at some time in your career. But how well your organization deals with an email error may determine whether you retain or lose customers. Here we share some best practice tips for handling email mistakes, as well as ways to avoid having to send an “oops” email.

12 Prime Tips to Send Your Email Newsletter Sign-Ups Soaring

So you’ve created a must-read email newsletter that’s relevant to your target audience (which we covered how to do in last month’s NewsLever feature). The next key step is to get lots of people to subscribe. What are the most effective ways to increase sign-ups? Here’s our advice. Why Are Email Newsletters Growing in Popularity…

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