Resources: Email campaign strategy

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13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read

A quick read of highly relevant, bite-sized portions of information – that’s what successful email newsletters offer. They help cut through the clutter of online information with highlights of what’s important to a specific target audience. When it comes to email newsletters, are you doing everything possible to meet your subscribers’ needs? Is your publication…

How to Use Drip Email Campaigns to Drive Conversions

If you think automated drip campaigns are an impersonal way to nurture prospects and customers, think again. When it’s done right, email drip marketing has proven to be a highly effective way to build customer relationships and loyalty and to increase sales. For some great examples of drip marketing success, be sure to check out…

Drip Email Campaign Best Practices

In last month’s NewsLever feature — “The Basics of Email Drip Marketing” — we demonstrated how effective drip campaigns give prospects the information they need to help guide them closer to a purchase. In this second article of a two-part series, we highlight key best practices that drip email campaigns need to succeed. Drip marketing…

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