Resources: Email campaign strategy

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13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read

A quick read of highly relevant, bite-sized portions of information – that’s what successful email newsletters offer. They help cut through the clutter of online information with highlights of what’s important to a specific target audience. When it comes to email newsletters, are you doing everything possible to meet your subscribers’ needs? Is your publication…

How to Use Drip Email Campaigns to Drive Conversions

If you think automated drip campaigns are an impersonal way to nurture prospects and customers, think again. When it’s done right, email drip marketing has proven to be a highly effective way to build customer relationships and loyalty and to increase sales. For some great examples of drip marketing success, be sure to check out…

Drip Email Campaign Best Practices

In last month’s NewsLever feature — “The Basics of Email Drip Marketing” — we demonstrated how effective drip campaigns give prospects the information they need to help guide them closer to a purchase. In this second article of a two-part series, we highlight key best practices that drip email campaigns need to succeed. Drip marketing…

The Basics of Email Drip Marketing

Are drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions while educating prospects and customers about your organization’s products/services. In this first article of a two-part series, we explain the basics of email drip marketing, as…

How to Proficiently Use Animated GIFs in Your Email Marketing

If you haven’t already embraced the use of animated GIFs in your email marketing, now is the time. GIFs provide a fast, easy, and efficient way to cut through the email inbox clutter and capture your prospects’ and customers’ attention. Do GIFs really work to help drive conversions? We answer that question, plus provide some practical tips for how to proficiently use them in your marketing emails.

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