Resources: Email campaign strategy

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6 Powerful Email Marketing Tactics to Engage New and Existing Customers

Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…

6 Super Ways to Keep Your Subscribers Engaged and Happy

As the saying goes, “You can’t please all of the people all of the time.” But when it comes to email marketing, you should strive to keep as many of your subscribers as possible happy and engaged with your email campaigns. Otherwise, you’ll likely find your unsubscribe and spam report rates on the rise, while your email-marketing return on investment (ROI) plummets.

10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails

Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…

Google’s New Inbox App — What It Means for Email Marketers

In October, Google introduced Inbox — a new application for desktop and mobile devices designed to help users better organize and manage their email. How will it impact email marketers? That’s what we talk about here. Inbox — Available by Invitation Only Google’s Inbox app is currently available by invitation only, so email marketers probably…

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