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Calculate Your ROI in Minutes with This New Email-Marketing Tool

Originally published in NewsLever™ January 2012
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Since starting FulcrumTech, we’ve worked with numerous clients and prospects who have been frustrated by how to justify their email-marketing programs. Specifically, they want to know how much they’ll get in return from a certain level of marketing investment. Until now, there hasn’t been a way to accurately calculate email-marketing return on investment (ROI). To address this problem, FulcrumTech developed a sophisticated, web-based email ROI calculator called ROI GoalsetterSM.

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8 Tips for Integrating QR Codes into Your Email-Marketing Strategy

Originally published in NewsLever™ December 2011
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Quick-response (QR) codes are an innovative and exciting marketing tool to add to your email campaigns. To attract new email subscribers, you may want to consider incorporating them into your email-marketing strategy.

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Effective Email Preference Centers Help Keep Subscribers Active and Engaged

Originally published in NewsLever™ November 2011
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In last month’s feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up to date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.

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9 Tips for Building a High-Quality Email List

Originally published in NewsLever™ October 2011
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Did you realize that a typical email list loses approximately 25% of its subscribers each year? This attrition is due to bounces, unsubscribes, and inactives – people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. Here are nine easy and effective ways to help you get and keep your email list growing at a healthy rate.

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10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices

Originally published in NewsLever™ September 2011
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Great news – consumer spending continues to increase and it looks as though the 2011 holiday season is going to be a strong one, according to marketing services firm Epsilon’s Holiday Trend Report 2011. So if you haven’t started already, now‘s the time to plan and begin implementing your holiday email-marketing program. Here’s a checklist with 10 important to-dos to help ensure you get the most out of your holiday email-marketing efforts.

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Email Authentication – Key to Getting Your Emails Delivered

Originally published in NewsLever™ August 2011
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In last month’s feature, I discussed what you need to know about email deliverability, including the importance of Internet Protocol (IP) addresses, domains, and your email reputation. This month, I delve a little deeper into the deliverability issue by talking about email authentication – specifically Sender Policy Framework (SPF), Sender ID, and DomainKeys/DomainKeys Identified Mail (DKIM). These email authentication standards are key to ensuring your emails get delivered to subscribers’ inboxes and, ultimately, driving higher conversion rates.

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