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Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing

Originally published in NewsLever™ May 2012
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A/B split testing is a great method for optimizing your email-marketing campaigns. And you may be surprised how easy implementing it is. Basically, it involves testing two versions of your email among a small group of your subscribers, determining which version gets the best results, and then using the winning version for the rest of your subscribers. You may also want to use this method to test elements of website landing pages.

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Mobile Devices versus Computers

Originally published in NewsLever™ May 2012
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What technologies are your subscribers using to open your emails? With this information, you could modify your messages to accommodate the device preferences of your audience. The right changes could have a significant impact on the results of your email campaigns.

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Does It Glitter or Is It Fool’s Gold?

Originally published in NewsLever™ April 2012
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That’s what we answer in our review of a promotional email recently sent by the members-only shopping website Gilt Groupe.

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Measuring Email ROI: No Longer a “Should Do” But a “Must Do”

Originally published in NewsLever™ March 2012
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Measuring email return on investment (ROI) strikes fear in the heart of many marketers. Why bother? Does it really matter? The answer is an unequivocal “YES!”

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The War Against Graymail — How Will It Affect Your Email-Marketing Efforts?

Originally published in NewsLever™ February 2012
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A few months ago, Hotmail focused a lot of attention on the term “graymail,” which is used to describe emails and newsletters that users had opted-in to receive but no longer wanted. According to The Windows Blog, graymail accounts for as much as 75% of email classified as spam by users. As a result, Hotmail declared “a war on graymail,” introducing new tools for its users to keep graymail out of their inboxes. So how will this impact the results of your email-marketing campaigns and what can you do to avoid having your emails classified as graymail? That’s what we discuss in this month’s feature article.

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Calculate Your ROI in Minutes with This New Email-Marketing Tool

Originally published in NewsLever™ January 2012
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Since starting FulcrumTech, we’ve worked with numerous clients and prospects who have been frustrated by how to justify their email-marketing programs. Specifically, they want to know how much they’ll get in return from a certain level of marketing investment. Until now, there hasn’t been a way to accurately calculate email-marketing return on investment (ROI). To address this problem, FulcrumTech developed a sophisticated, web-based email ROI calculator called ROI GoalsetterSM.

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