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Mitch Lapides’ Blog

Recent Blog Posts (page 9 of 12)

Driving List Growth with Twitter Is NOT Rocket Science

Posted by Mitch Lapides
November 16, 2009 | 0 comments

But, it does take some planning, consistent work, and some creativity. With the tremendous growth of Twitter usage over the last year, it’s hard to ignore the 18 million people currently on Twitter. Here’s a quick overview for how Twitter can drive your email list growth and ultimately your sales. Fasten your seatbelt – this is really cool (and fun) stuff!

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SEO Books and Other SEO Nuggets from SMX East 2009

Posted by Mitch Lapides
October 6, 2009 | 0 comments

It’s been a great meeting at SMX East so far. For those of you who don’t know what SMX East is, it’s one of the premier conferences on search engine optimization.

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Relevant Email – Driver of Top Open Rates and Click-Throughs

Posted by Mitch Lapides
October 1, 2009 | 0 comments

Everyone is concerned about building a powerful email list that will deliver sales. And delivering relevant email is at the heart of it all.

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Don’t Email Like a Clown

Posted by Mitch Lapides
September 15, 2009 | 0 comments

I was recently reading one of Seth Godin’s books, where he republished one of his blogs – “Send in the Clowns.” Having lived in the big companies, consulted for the large and small…well, let’s just say that I could see that this blog provides some great reminders for those trying to get their businesses to the next level. I’ve translated his broader lessons into those relevant to email marketing, in particular…

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Choosing the Right Email Service Provider (ESP)

Posted by Mitch Lapides
July 24, 2009 | 1 comment

Your email service provider (ESP) can make a huge impact on the success of your email campaigns (for email newsletters or promotional email). Over the years, I have spoken with many prospects and clients who just didn’t know how much better they could do with the right toolset. As you evaluate your current email service provider (ESP) – and possibly search for a new one – here are some important questions you should be asking…

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Back Link Your Way to a Higher Ranking in Google Search Results

Posted by Mitch Lapides
June 20, 2009 | 0 comments

Did you realize the number and quality of back links – the links that point back to your Web site from another Web page or Web site – are a major factor in determining your Google Page Rank? So that means the more back links you can generate, the more likely your Web site will move to the top of the Google search list and ultimately be found by more prospects and customers.

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