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Mitch Lapides’ Blog

Recent Blog Posts (page 11 of 12)

How to Get Around the Outlook Junk Filters

Recently, we were preparing a series of emails to go to a very large list for a client. We had completed the design, coding, rendering and delivery tests, and all was great except for getting through the Outlook 2003 and Outlook 2007 junk filters. Typically, all of the process and best practices we employ lead to no problems by the time we get to this point, but not this time. I thought the following process would be of interest to FulcrumTech’s readers in terms of how we solved this tough spam issue with Outlook…

What Makes Obama and McCain Supporters Click?

Short headlines, text (not HTML) emails, clear messaging, and different perspectives.  That’s what the two major campaigns are doing…

Move Prospects Down the Sales Funnel with Email

It’s been a crazy busy summer, and now everyone is staring down at the final quarter of 2008.  So, the questions are coming into FulcrumTech about how to get prospects down the sales funnel with email newsletters, promotional email, and other forms of email marketing.  MarketingSherpa has a great chart that mirrors what we typically describe, and it provides a number of great metrics to measure at every stage.

Tables: A Secret to Coding Emails that Work Across Email Clients

Tables are an essential part of HTML e-mails. Despite the world (slowly) moving towards CSS for formatting and away from tables, HTML e-mails are not (yet, anyway).

Sometimes You Have to Completely Change the Game

I always preach testing.

Test your subject lines, test your color usage, test your titles, test EVERYTHING. But sometimes it’s necessary to just start with a clean slate and try some radically different and new ideas. Just blow away your old website and your little font size changes tests, and design a brand new one! Blow away your old templates and create a new one!

CAN-SPAM ACT Updates for 2008

The CAN-SPAM Act of 2003 (a Federal law) establishes the requirements (and penalties) for those who send commercial email. You can access an overview at the Federal Trade Commission Web site. An important update was just released, which is to go into effect on July 7, 2008. A great summary of the new interpretations can be found at Pepper Hamilton’s Web site. The key updates include clarifcations of the following…