Is your email reaching your audience?
Ensuring that your emails reach your audience is becoming more and more difficult in today’s market. Spam filters, designed to protect consumers, often weed out legitimate email. Plus, there are many elements of your email-marketing program that can impact deliverability. FulcrumTech can help you uncover the root cause of your email delivery issues and get you on the right path to improved returns. Remember, just a small improvement in deliverability can significantly impact your email campaign ROI.
FulcrumTech’s Email Deliverability Testing and Assessment
By conducting a comprehensive assessment of your current email delivery program we can help determine the most effective steps to improve your email deliverability. We begin by looking at your current email infrastructure and the operational practices you use in your email program. We then compare your systems and process to a broad set of email deliverability best practices to identify areas for improvement.
The areas we examine include:
- Current email sending infrastructure
- Permission practices
- Management of bounces and complaints
- Email content
- Email coding practices
- Reputation (blacklists)
- CAN-SPAM compliance
Through this process, FulcrumTech can help your organization better understand deliverability issues empowering the necessary changes to secure maximum inbox deliverability. Plus, we’ll highlight the critical issues or risks that may impact future email delivery, email reputation, and, ultimately, revenue for your organization.