Category: Get the Click
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The primary goal of this email sent by the Doylestown, PA-based car dealership Thompson Toyota is to build the company’s Facebook fan base. Sent to customers, the email starts off with a strong subject line that is likely to drive a high open rate, especially among Facebook users: “Like Us on Facebook for a Chance to Win.” Recipients don’t know what they may win, but given that it’s sent from a car dealership, their curiosity is likely piqued. Could it be a car?

Rue La La is an invitation-only shopping website where members can buy from “private sale boutiques” that are open for a short time and offer top brands in fashion, travel, home, gourmet food, wine, and more. We recently reviewed a welcome email from a similar shopping website – Gilt. Compared to Gilt’s welcome email, this one does a better job of introducing the membership benefits to ultimately drive conversions.

Gilt Groupe is a members-only shopping website that gives access to top designer labels at up to 60% off the retail price. In this welcome email, Gilt starts off effectively with a strong subject line: “Get Started with Gilt.” Sent to new members within minutes of signing up, recipients are looking forward to finding out more about Gilt.

Animoto is an online video creation service that lets users take their own photographs, videos, and music and make polished, professional-looking video slideshows. In this email, the company is letting its users know that they can now grab and incorporate photos from Instagram – the popular iPhone application that allows users to snap pictures, add filters, and share them on social networking sites. Overall, the email successfully communicates this message.

Five days before this year’s Super Bowl, Honda sent an email with a link to a television commercial that would be played for the first time during the game. The ad for the new 2012 Honda CR-V stars Matthew Broderick in a reprisal of his role as Ferris Bueller in the classic 1986 movie Ferris Bueller’s Day Off. Although we don’t know Honda’s criteria for this email list, we do know that current CR-V owners – including those who recently purchased a CR-V – were on the list.

This email promoting organic treats for horses starts off strong with a subject line that instantly grabs interest: “Winnie’s Cookies – Complimentary Samples.” Combined with the from line, “Winnie’s Organic Animal Products,” this effective subject line motivates recipients to open the email and find out how to get their free samples of organic pet treats.