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Mitch Lapides' Blog

Category: Email optimization
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The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business

Posted by Mitch Lapides in the FulcrumTech Resources
June 18, 2012 | 0 comments

A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.

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Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing

Posted by Mitch Lapides in the FulcrumTech Resources
May 11, 2012 | 0 comments

A/B split testing is a great method for optimizing your email-marketing campaigns. And you may be surprised how easy implementing it is. Basically, it involves testing two versions of your email among a small group of your subscribers, determining which version gets the best results, and then using the winning version for the rest of your subscribers. You may also want to use this method to test elements of website landing pages.

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Measuring Email ROI: No Longer a “Should Do” But a “Must Do”

Posted by Mitch Lapides in the FulcrumTech Resources
March 19, 2012 | 0 comments

Measuring email return on investment (ROI) strikes fear in the heart of many marketers. Why bother? Does it really matter? The answer is an unequivocal “YES!”

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Do You Know Your Email-Marketing Number?

Posted by Mitch Lapides in the FulcrumTech Blog
March 12, 2012 | 0 comments

ING — a provider of retirement and insurance services — is currently running a great marketing and advertising campaign to get consumers to know the level of savings they need to retire. They lead with “Find Your Number.” In one of their television ads, for example, a guy asks his neighbor what his number is. The neighbor responds, apprehensively, with “a gazillion.” The point of the commercial is that if you don’t know your goal, you’ll never reach it because you don’t have a plan.

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The War Against Graymail — How Will It Affect Your Email-Marketing Efforts?

Posted by Mitch Lapides in the FulcrumTech Resources
February 20, 2012 | 0 comments

A few months ago, Hotmail focused a lot of attention on the term “graymail,” which is used to describe emails and newsletters that users had opted-in to receive but no longer wanted. According to The Windows Blog, graymail accounts for as much as 75% of email classified as spam by users. As a result, Hotmail declared “a war on graymail,” introducing new tools for its users to keep graymail out of their inboxes. So how will this impact the results of your email-marketing campaigns and what can you do to avoid having your emails classified as graymail? That’s what we discuss in this month’s feature article.

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Calculate Email Marketing ROI in Minutes with ROI Goalsetter

Posted by Mitch Lapides in the FulcrumTech Resources
January 18, 2012 | 0 comments

Since starting FulcrumTech, we’ve worked with numerous clients and prospects who have been frustrated by how to justify their email-marketing programs. Specifically, they want to know how much they’ll get in return from a certain level of marketing investment. Until now, there hasn’t been a way to accurately calculate email-marketing return on investment (ROI). To address this problem, FulcrumTech developed a sophisticated, web-based email ROI calculator called ROI GoalsetterSM.

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