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Mitch Lapides' Blog

Category: Email campaign strategy
(page 9 of 13)

How to Fix a Problem Email List Without Losing Advertisers

Posted by Mitch Lapides in the FulcrumTech Blog
April 11, 2009 | 0 comments

When you have an email list of thousands, you’ll experience a growing number of inactive users over time. That means, you have a growing number of subscribers who no longer open your emails. It may have been marked as junk or connected to an inbox rule that drops your email into some folder no longer reviewed. In fact, it’s not uncommon to see 25% of your list go inactive each year. This is one of the primary reasons why we need to continually add new subscribers to our email lists.

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Use the Tough Economy to Transform Your Business

Posted by Mitch Lapides in the FulcrumTech Blog
March 9, 2009 | 0 comments

We’re swimming in depressing data: Jobless rate tops 8%, highest in 26 years (Wall Street Journal, 3/7/09), the Dow drops well below 7000, and it goes on. It’s easy to fall into a very depressed state. Believe me, I’ve had my moments, too. Think about the opportunities, though. What can we do to change the game? If we view the current downturn in our economy as a force that is driving major shifts in demand by consumers and businesses, we can begin to understand what companies need to look like to deliver against those changing needs. In essence, it’s another example of Darwin’s survival of the fittest.

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FulcrumTech’s Email Split Testing 101

Posted by Mitch Lapides in the FulcrumTech Blog
February 17, 2009 | 0 comments

Split testing is a powerful tool for increasing the effectiveness of your email marketing campaigns. It’s a great way to determine what works best for your business and your customers, rather than basing marketing decisions solely on industry data.

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5 Strategies for Optimizing Email Frequency

Posted by Mitch Lapides in the FulcrumTech Resources
February 1, 2009 | 0 comments

You’ve gotten a customer or prospect to opt in to your email subscriber list. Score! But the next big challenge marketers face is determining how frequently email should be sent. (We all need to be careful about over-mailing our subscribers.) And this issue typically leads to questions relating to the best day of the week to send emails. So don’t miss these 5 key FulcrumTech strategies for optimizing email frequency.

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7 Ways to Make the Most of the “Click-Through Moment”

Posted by Mitch Lapides in the FulcrumTech Resources
January 18, 2009 | 0 comments

Although there are many elements that go into a successful email marketing campaign, there’s one critical moment during the conversion when your prospect is going from your promotional email (or online ad) to the landing page. Let’s focus on that split second – what I refer to as the "Click-Through Moment" – and specific ways you can drive great conversion rates and maximize your return-on-investment.

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7 Tips to Help Your Business Survive & Thrive in 2009

Posted by Mitch Lapides in the FulcrumTech Resources
December 9, 2008 | 0 comments

Given the tough economic times, how can you get your business off to a great start in 2009? We at FulcrumTech put our heads together to come up with several tips to help your company not only survive – but also thrive – throughout this recession.

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