A member of the Philadelphia business community, FulcrumTech is an online marketing agency that provides strategic guidance and the expert team to design, develop and implement online marketing programs that exceed your goals.
Each of FulcrumTech’s client engagements is tailor-made to accurately communicate your marketing message and effectively reach your customers. We have the experience needed to help you create goal-oriented strategies that make sense to your company and customers.
In short, FulcrumTech takes your online marketing to the next level.
FulcrumTech was founded by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, content licensing and product management.
Mitch has completed multiple financial and organizational turnarounds and consistently delivered double-digit revenue growth while reliably managing every budget dollar. His experience has spanned across many industries with an emphasis in the publishing, pharmaceutical, healthcare and software sectors. In senior executive positions, he built and managed leading electronic publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner), Reed Elsevier (EVP, Health Sciences Division – Electronic Products), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia.
The FulcrumTech team of marketing and publishing experts includes top-level talent in every aspect of online marketing: writing, design, analytics, data warehousing, publishing, email newsletter services, project management, market research, strategy and much more. They have designed and implemented successful Web sites, and related online campaigns across multiple clients and industries.
FulcrumTech’s Email Marketing Certifications
FulcrumTech is dedicated to meeting the highest quality industry standards in all stages of the email-marketing process. That’s why we take training and certifications seriously. We are continually expanding our expertise by completing advanced certificate courses in various aspects of email marketing and related areas of digital marketing. More specifically, FulcrumTech team members have been awarded certifications in Google Analytics, email marketing, and online testing from well known testing bodies such as Marketing Experiments. In addition, our team carries multiple certifications from ExactTarget in such areas as content creation, sales, and application programming interface (API).