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FulcrumTech Marketing Blog

Mitch Lapides
Web Marketing Strategist and President of FulcrumTech
About Mitch »
- Etsy Promotional Email: Misleading Subject Line Gets the Open, But Disappoints Recipient
  May 3, 2013
  Read about how a deceptive email subject line disappointed a big fan of the British science fiction...
- What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
  April 24, 2013
  We get this question all the time. The answer is: It depends. It’s like asking, “What’s a...
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