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Starting an Email Newsletter

Email newsletters are a powerful, proven marketing tool. What all businesses need is a simple and proven method of turning prospects into customers and keeping our customers coming back. Well, that is exactly what an email newsletter will do for you. The key is to provide relevant and useful information on a regular basis. Not only does this keep your company top-of-mind, but it also establishes you as an expert in your field. What could be better?

You may be thinking that this is great idea, but you just don’t know how to get started or whether or not you have the resources to make this work. This is where FulcrumTech comes in. We have been in the online industry since its beginnings in the mid 1990s, so we know how to get things done. Our experts can manage every step of the process for you—or provide you with the tools you need to do it yourself—or anything in between.

Samples of some of our email marketing newsletters.
Top 5 reasons to start an email newsletter!
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Build loyalty and trust among a growing list of prospects and clients.
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Your newsletter subscriber list is a powerful marketing channel.
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Integrate surveys with your email newsletter as a quick way to collect valuable feedback from your market.
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Email newsletters are an ideal way to spark interest in your products and services. Follow up is simple with a chain of automated emails.
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Email open rates and “click-through” metrics make measuring and improving email communications easier than any other marketing channel.

5 Steps to Starting an Email Newsletter

  1. Develop the concept: Your newsletter should be unique to your company and provide a set of content that will have a special appeal to your prospects and clients. We help you determine that content, how to present it, and the frequency of delivery that will best suit your market.
  2. Design and code the email: Our experienced team will create a beautiful, custom design that fits your branding, your website, and your budget. Then, our technical specialists will make sure that the newsletter works over multiple email clients. That way, it will look great when your subscribers receive it.
  3. Build and maintain the list: We help you develop a strategy to build your initial list and a plan to keep it growing. We also can provide you with the tools needed to manage your list on an ongoing basis.
  4. Produce and distribute the newsletter: For each issue, we will write, produce, and distribute your email newsletter to your waiting audience. We manage the process from start to finish. You want to develop your own content or handle the distribution yourself? No problem! Our flexible process enables us to work with you in the way that you prefer.
  5. Track your results: One of the best parts of email marketing is the almost instant results and immediate access to important response metrics. Our industry-leading email system provides the feedback you need to make continual improvements and achieve success.

Contact FulcrumTech to start or improve your email newsletter.