Your Web site can be your most powerful marketing tool. FulcrumTech can help you integrate your site into your overall marketing strategy, or develop an extranet to meet special client needs. Either way our expert analytics will ensure that you get the best results.

Web Sites | Extranets | Web Analytics

Web Site Design and Development 

Drive action with an Effective Web Site

A Web site is an important tool in today's marketing world. A Web site can do so much more than provide information about your company. It should also bring you business. By creating a site that has specific marketing goals and works to support your current promotions you can boost your results and achieve online marketing success.

With this objective in mind, FulcrumTech can help you create a Web site that:

• Explains your products and services in simple and concise terms.
• Motivates potential customers to buy or act now.
• Provides a simple and clear navigational structure.
• Gets customers to come back again and again.
• Encourages customers to tell others about your site.
• Delivers the metrics you need to make the right business decisions.

Extranets  

Enhance Customer & Client Communication

Extranets are quickly becoming vital communication tools for businesses today. They can be an important piece of your online marketing program by enabling 24/7 communication with your audience. By setting up an extranet — a private network that allows you to securely share information with customers, suppliers or other organizations — your business will benefit by:

• Increasing sales by providing a more integrated supply chain that allows online ordering, order tracking and inventory management.
• Improving customer service and communication by giving customers direct access to information.
• Lowering costs by making such information as documents and manuals securely available online 24 hours a day.
• Attracting more Web site traffic by creating a dynamic online community.

The experts at FulcrumTech can set up the most functional extranet for your company's specific needs. From content management, to establishing virtual private networks, to user authentification, and firewall management, FulcrumTech can help.

Web Site Analytics  

Get More Out of Your Online Marketing

How well are your Web site and online marketing campaigns doing and how can you make them better? Knowing these answers is the key to optimize your online marketing program. Using a strategic Web analytics system, the experts at FulcrumTech can help answer these questions. In addition, FulcrumTech will address important online business objectives, such as how to build brand awareness, better reach your target audience, and achieve higher conversion rates.

FulcrumTech analyzes the information most relevant to your success, such as:

• Web traffic reports
• Visitor paths
• Web page visits related online promotional campaigns
• Sales and leads generated
• User performance information (e.g., Web mapping of areas that get the most clicks)

Through this analysis, FulcrumTech can recommend and help implement changes in navigational structure, content, and/or design of your Web site or landing pages. In addition, FulcrumTech looks at other business-related analytics that help identify and organize the important dashboard metrics to gauge success and drive improvement.

Contact us to find out how your Web site can be optimized to achieve the results you want.

FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech