Take Your Online Marketing Program to the Next Level

Successful email marketing programs are the result of many things working together to meet the same goals. If any one or several of these elements are not functioning optimally, it may be possible to achieve significant improvement in your results. By conducting a methodical review of all aspects of your online marketing program, FulcrumTech can help you to pinpoint these areas of improvement and to make the necessary changes.

At FulcrumTech, we stay current with the latest email research and methodologies to ensure delivery of the best email improvement services to all of our clients. For you, this means a plan-of-action for short-term gains and the identification of long-term changes to help reach overall marketing and business objectives.

10 Point Email Audit

FulcrumTech's 10-Point Email Audit takes a comprehensive look at the following major performance issues to identify the best opportunities for improvement:

1. Overall Strategy — A high level overview of business goals and how the e-mail marketing program fits into those goals.
2. Email Strategy — Background on how email meets market needs by looking at target audience, competition, differentiation, content and other key variables.
3. Email List Quality — Understand the history of acquisition, quality and potential issues surrounding existing lists.
4. Optin Process — Analysis of current optin process for effectiveness and compliance with best practices.
5. Email Deliverability — Seven deliverability areas are reviewed and baselines established with attention to critical issues such as best practices, reputation, email infrastructure setup, and CAN-SPAM compliance.
6. Email Design — Understand the potential impact current design and design practices may have on current email performance.
7. Email Copy — How well does the content meet subscribers' needs and interests, and does it achieve your intended goal?
8. Customization — To what extent is your email customized and personalized to make it extremely relevant to your audience.
9. Testing — How is testing being used today to improve email campaign results?
10. Analytics, Infrastructure and Metrics — Identifies and defines currently used metrics and establishes baseline results.

Contact us today about improving your online marketing results with an email audit.

FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech