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My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program (September 2010)

5 Tips for Writing Winning Subject Lines (August 2010)

Email Drip Campaigns - Stay Top of Mind with These 5 Tips (July 2010)

How to Create an Effective Call-to-Action - 10 Tips to Help Drive Conversions in Your Email Campaign (June 2010)

Results of May’s Quick Question for You (June 2010)

Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success (May 2010)

Results of April’s Quick Question for You (May 2010)

Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success (April 2010)

Email List Segmentation: 5 Ways to Boost Your ROI (March 2010)

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask (February 2010)

Email Marketing Overview: What You Need to Know (January 2010)

5 Ways to Improve Your Email Reputation and Delivery Rates (December 2009)

Using Email Subject Lines to Build a Strong Brand Identity (November 2009)

How to Use SEO as a Primary List-Building Tool (October 2009)

Make Your Email Newsletter Work for You (September 2009)

FulcrumTech Midyear 2009 Email Marketing Report (July 2009)

Using Email to Drive More B2B Referrals (June 2009)

5 Ways Keyword Research Optimizes Email Newsletters & Overall E-Marketing Success (May 2009)

Don’t Make This Huge Mistake with Your Next Email Campaign (April 2009)

Use Social Networking to Jump-Start Your List-Building Efforts (March 2009)

5 Strategies for Optimizing Email Frequency (February 2009)

7 Ways to Make the Most of the “Click-Through Moment” (January 2009)

7 Tips to Help Your Business Survive & Thrive in 2009 (December 2008)

5 Strategies for Creating Landing Pages That Convert (November 2008)

18 Tips for Maximizing Your Click-Through Rates (October 2008)

Create Compelling Subject Lines (September 2008)

18 Ways to Build a Bigger, Better List (August 2008)

The Best Investment during an Economic Downturn (July 2008)

5 Steps for Re-Engaging the Inactive Users on Your Email List (June 2008)

Test to Improve Your Email Marketing Results (May 2008)

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Mitch Lapides

Web Marketing Strategist and President of FulcrumTech

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