Bed Bath & Beyond Email: Does It Pique Subscribers' Pinterest?

“Follow us on Pinterest!” exclaims the subject line of this promotional email, which was sent to a Bed Bath & Beyond shopper who subscribed to receive the store’s emails. This subject line is highly effective given the current popularity of Pinterest — a social networking website that features “pinboards” where followers can organize and share photographs of their favorite things.

The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business

A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.

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