Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.

Justifying Email Marketing in 2013 and Beyond

There’s been a lot of buzz about the inevitable demise of email marketing. Sure, email inboxes are crowded, and social media is playing an ever-increasing role in influencing consumers’ decisions. But the idea that email is a beat-up old dinosaur just isn’t true. Email remains one of the most profitable marketing channels today – and will remain so into the future. If you need some ammunition to justify email marketing in your company, here are the facts.

Spirit Halloween Email: Is It a Trick or a Treat?

This promotional email sent by Spirit Halloween starts off strong with an entertaining, yet clear subject line: “We’re Frightfully Sorry…Here’s 20% Off!” It lets recipients know right away that there’s a substantial discount offered in this email. But there are some issues with the clarity of the email message. See our suggestions for improvement in FulcrumTech’s email review.

Is It the End of SEO As We Know It?

There was a recent article in Forbes magazine — “The Death of SEO: The Rise of Social, PR, and Real Content” — that sparked a lot of controversy in the industry. In the article, a top SEO consultant is quoted as saying, “Google is in the process of making the SEO industry obsolete; SEO will be dead in 2 years.” Will there be a change in the way SEO is done over the next 2 years? Absolutely. But I strongly believe that the buying and selling of strategies to determine what marketers need to do to rank high on the search engines will not go away.

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