General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?

On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.

Part 3—What Tools Are Leading Predictive Marketing?

When it comes to driving the best performance results and revenue from the email channel, many marketers are finding that leveraging predictive analytics is key. But with so many predictive tools from which to choose, how can you know which one is best for your business? Here we highlight the benefits of 10 of our favorite predictive analytics platforms for 2018 in this third article of a 3-part predictive marketing series.

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