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Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success

Originally published in NewsLever™ May 2010

Last month we gave you tips on how to use Twitter to optimize your email-marketing program. In Part II of this two-part series, we switch the focus to Facebook. With more than 400 million active users — half of whom log on during any given day — Facebook is another great social networking tool that can be used to help boost the results of your email-marketing efforts. Here we share 5 steps to Facebook success.

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Results of April’s Quick Question for You

Originally published in NewsLever™ May 2010

Last month, we asked NewsLever readers: “Do you use Twitter at all?” The results are in…

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Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success

Originally published in NewsLever™ April 2010

Today there are over 75 million Twitter users and more than 400 million people on Facebook. So if social media is not yet part of your company’s marketing plan, it may be time to jump on the proverbial bandwagon. In this month’s feature — part 1 of a 2-part series — you’ll find 10 tips for how to use Twitter to help optimize your current email-marketing program.

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Email List Segmentation: 5 Ways to Boost Your ROI

Originally published in NewsLever™ March 2010

How can you increase the return-on-investment (ROI) of your promotional email campaigns? Email list segmentation is a key way to improve your open, click-through, and conversion rates. By sending relevant emails to targeted segments of your email list, you can help ensure that your customers and prospects are getting information about the products and services they're most interested in. Here we provide five tips for segmenting your email list to achieve optimal ROI.

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How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

Originally published in NewsLever™ February 2010

If you're looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

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FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech