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9 Ways to Make the Most of Your Welcome Emails

Originally published in NewsLever™ April 2008

Did you know that Welcome Messages have the highest open rates of all promotional emails sent? That's why Welcome Messages provide a great opportunity to establish a strong online relationship with your subscribers from the start, as well as communicate your marketing message to a highly-engaged audience. In this issue, we provide several important tips to help you create effective Welcome Emails.

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Do An Email Audit: Achieve Better Results

Originally published in NewsLever™ March 2008

Is your email marketing program all it can be? It may be time to take a step back and review key areas of your email program. To help, we offer up the most important email performance issues that we typically address during an audit. Plus, we provide a few improvement ideas that can help quickly boost your email marketing effectiveness.

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Ready or Not, Mobile Marketing Is Here!

Originally published in NewsLever™ February 2008

There's no doubt about it - the number of people using mobile devices to access their email and the Web is rapidly exploding. You need only to look around such areas as airport waiting areas, subways and buses, coffee shops and shopping malls, to see it for yourself - people engrossed in silent conversations, their thumbs tapping away on handheld gadgets. Until recently business professionals were the primary group using this technology. However, now more and more consumers are getting in on the act, too, as web-enabled phones and mobile devices like the Blackberry become increasingly affordable. What does this mean for you and your company's email and Web marketing program? That all depends on what percentage of your target audience uses mobile devices for accessing the Internet. So an important first step is to find out. Ask your customers if they use handhelds to read their emails - perhaps by conducting a poll in your next e-newsletter and including the question on your email sign-up.

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5 Strategies to Ensure your Email’s Deliverability

Originally published in NewsLever™ January 2008

Did you know that spam volume increased 100% over 2007, reaching more than 120 billion spam messages per day according to a recent study by IronPort? Breaking past the barricades put in place by Internet service providers (ISPs), companies, and subscribers is tough business. You can do so much right with your design and copy, and still achieve less than optimal results. Pay attention to the issues surrounding what is called "deliverability," though, and you can keep your email program humming. Check out our 5 top strategies for getting your messages to your subscribers.

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5 Tips for Building a Successful Landing Page

Originally published in NewsLever™ November 2007

Prospects and clients sometimes come to me in frustration about an email newsletter, a Web site, or a Web page that just isn't doing the job. They believe they've crafted a really appealing offer, but there are so few takers, and they are wondering why? Just last week, a prospect called me to say that his firm's newsletter wasn't generating the leads he was expecting. When we talked through the problem, it became quite clear that there was no value proposition, no compelling solution or offer, and no clear call to action. As it turned out, my prospect was missing the boat on the fundamental success factors for developing a successful landing page. The good news is that by knowing what he was missing, he could take the necessary steps to fix his program.

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FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech