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Email Marketing Overview: What You Need to Know

Originally published in NewsLever™ January 2010

There have been many books and papers written about how to build or improve an email-marketing program. Making sense of it all, however, can be difficult. I've written this article to help novices gain the big picture of email marketing, while giving experienced email marketers a model for organizing their strategies for evaluating and improving existing programs.

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5 Ways to Improve Your Email Reputation and Delivery Rates

Originally published in NewsLever™ December 2009

What's your email reputation? When it comes to the deliverability of your emails, your reputation as an email sender plays a major role. The better your email reputation, the more emails make it to the inboxes of your recipients. Here we discuss 5 key email-marketing practices you should focus on to help optimize your email reputation and delivery rates.

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Using Email Subject Lines to Build a Strong Brand Identity

Originally published in NewsLever™ November 2009

As the competition for customers intensifies in today's economy, a strong brand identity—even in a local market—gives you an invaluable advantage. Not only does a strong brand command a premium price for your products and services, it also can help create the perception of quality, driving customer loyalty. And, email marketing is a key way to help develop and maintain brand identity. This month, we focus on 4 important ways to use your email subject lines to build a strong brand identity.

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How to Use SEO as a Primary List-Building Tool

Originally published in NewsLever™ October 2009

Did you know that typically 95% or more of Web traffic is wasted — people visit a Web site but don't convert or leave their contact information? Do you know what percentage of your Web site traffic is wasted? In this month's feature, we provide advice and tips on how to use search engine optimization (SEO) not only as a way to drive people your Web site, but also as a great list-building tool.

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Make Your Email Newsletter Work for You

Originally published in NewsLever™ September 2009

You have an email newsletter…now what?
Once you've created an email newsletter, you may have realized that — no matter how often it's sent out — it doesn't automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It's the same with an email newsletter. So, to be sure that your email newsletter generates the results you want, regularly review your newsletter program by answering the following questions:

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FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech