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My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
Originally published in NewsLever™ September 2010
How healthy is your email-marketing program? In this month’s feature article, I share my favorite email-marketing metrics—as well as several industry benchmarks—to help you answer that question.
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5 Tips for Writing Winning Subject Lines
Originally published in NewsLever™ August 2010
Email subject lines are one of the key elements – along with the from line and preview pane – that drives your open rate. In this month’s feature, we share 5 tips to help your subject lines do what they’re supposed to – entice recipients to open your emails and convert.
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Email Drip Campaigns - Stay Top of Mind with These 5 Tips
Originally published in NewsLever™ July 2010
Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email "drip" campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.
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How to Create an Effective Call-to-Action - 10 Tips to Help Drive Conversions in Your Email Campaign
Originally published in NewsLever™ June 2010
What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call-to-action should clearly and concisely communicate. Although a call-to-action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic "Click here," and provide 10 tips for how to create effective calls to action.
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Results of May’s Quick Question for You
Originally published in NewsLever™ June 2010
Last month, we asked NewsLever readers: “Do you use Facebook at all?” The results are in…
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NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
FulcrumTech Marketing Blog
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Get Realistic about Improving Your Email-Marketing Campaigns
September 3, 2010Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to…
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How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
August 9, 2010One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much…