Resources: Email optimization

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How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?

The number of college applications is up, but admission yields (i.e., the number of students who choose to enroll after being accepted) are declining. As a result of these trends, colleges and universities are striving to find new strategies for driving yield rates up, while also improving the academic quality of the student body and…

How Consumer Magazines Can Use Email Marketing to Maximize ROI

Thanks to declines in circulation and advertising revenue, many of the world’s leading consumer magazines are hurting today. But are magazine publishers doing everything they can with email marketing to improve their situations? After analyzing over 5,000 email newsletters across 11 leading lifestyle and fashion magazines, we’ve identified many problems magazines are having with email, as well as opportunities for improvement. We’ve uncovered data that points to significant deliverability issues; for example, we found that some top magazines have had Gmail and Yahoo! spam rates of over 20%. Plus, there are magazines with read rates below 5%. What can be done to fix these problems? Find out what we advise here.

Video in Email — How to Get a Lift in Your Email Campaign Results

If a picture is worth a thousand words, how valuable is a video? We can get a good idea by looking at the lifts in email campaign performance rates when marketers use video in email. Here we share examples of video in email successes, talk about various options available for adding video to email, and provide a list of useful resources to help you learn more about the latest video email-marketing technology available today.

What Are Good Open and Click-through Rates for Email-Marketing Campaigns?

We get this question all the time. The answer is: It depends. It’s like asking, “What’s a good price for a car?” So many factors go into what drives open and click-through rates. Here we list examples of benchmark statistics for these metrics. Plus, we suggest some areas in your email-marketing program to focus on to help optimize your open and click-through rates.

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