Resources: Email optimization

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Video in Email — How to Get a Lift in Your Email Campaign Results

If a picture is worth a thousand words, how valuable is a video? We can get a good idea by looking at the lifts in email campaign performance rates when marketers use video in email. Here we share examples of video in email successes, talk about various options available for adding video to email, and provide a list of useful resources to help you learn more about the latest video email-marketing technology available today.

What Are Good Open and Click-through Rates for Email-Marketing Campaigns?

We get this question all the time. The answer is: It depends. It’s like asking, “What’s a good price for a car?” So many factors go into what drives open and click-through rates. Here we list examples of benchmark statistics for these metrics. Plus, we suggest some areas in your email-marketing program to focus on to help optimize your open and click-through rates.

Key Email Strategy for Mobile-Responsive Web Design

How important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.

The Key to Subject Line Success: Testing, Not Guessing

A 67% lift in open rates and an 87% increase in revenue. This is just one example of the level of improvements FulcrumTech achieves for clients, thanks to subject line testing and optimization. In this case, the client was a major U.S. publishing company. Subject lines are what drive recipients to the top of the sales funnel in email campaigns; yet, many organizations spend little time and effort crafting or testing them. Here we show you the impact that subject line testing can have on email campaign performance, as well as offer some practical advice about how to achieve subject line success.

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