Resources: Email optimization

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7 Tips for Optimizing Email Campaign Clicks & Conversions

What’s a top priority for email marketers in 2015? Getting higher click-through rates and email interactions, according to a recent survey by Campaigner. Here are some tips for optimizing your email campaigns to help drive more clicks and conversions. Use benefit-focused content to motivate action. How can your product or service make your subscriber’s life…

How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?

The number of college applications is up, but admission yields (i.e., the number of students who choose to enroll after being accepted) are declining. As a result of these trends, colleges and universities are striving to find new strategies for driving yield rates up, while also improving the academic quality of the student body and…

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