Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
There’s been quite a bit of fanfare surrounding Facebook’s recent announcement about its new integrated messaging system. Although Facebook’s CEO Mark Zuckerberg emphasized, “This is not an email killer,” there are some interesting potential implications of Facebook’s new platform for email marketers.
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
Can integrating video into your email campaigns positively impact your marketing results? The answer is yes – according to a recent study of more than 1 billion video emails by the Internet marketing firm Implix. Study results demonstrated that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates compared to non-video emails. In this month’s feature, we explore the hot topic of integrating video into email campaigns.
Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity
Have you ever considered sending emails to your recent Web site visitors? Most marketers don’t because they have nothing to relate an email address to a Web visitor. At a recent conference held by Lyris, we saw a growing number of marketers doing just that and yielding incredible results.
My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
How healthy is your email-marketing program? In this month’s feature article, I share my favorite email-marketing metrics—as well as several industry benchmarks—to help you answer that question.
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email “drip” campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests.