Company
Healthcare Market Resources, Inc.
What They Do
Provide market share data to home health and hospice agencies.
Business Challenge
FulcrumTech was asked to help drive leads and continually build interest in Healthcare Market Resources’ products through a relationship-building campaign.
Solution
We worked with Healthcare Market Resources to define an editorial calendar, a list-building strategy and design objectives for an e-newsletter. In addition to developing the design and graphics treatment for the e-newsletter template, we work with Healthcare Market Resources to write articles and create graphical elements, as well as handle all production and distribution for each issue.
Results
Open rates have exceeded 40%.
