How often have you had discussions in the office about which design, subject line, or headline will perform better for your email or landing page? Frequently, logical thinking won’t give you the right answer. Sometimes, the answer is surprising. Therefore, the best way to get the answer is through testing.
Two common methods of testing are A/B split testing and multivariable testing. A/B split testing is used when you want to assess the results of changing one variable. Multivariable testing can assess the effects of changing several variables. Some of the variables that can be tested for email or landing page improvements are:
- Email subject lines
- From name
- Day of week to send
- Time of day to send
- Location of call to action.
FulcrumTech can help you get the best results from your promotions by identifying and constructing the right tests. We can determine what you should be testing, as well as how to test it. Following the test, we will analyze the results through your email and web metrics and provide you with the guidance you need to roll out the most effective promotion option. This is just another way that FulcrumTech can help you uncover new opportunities for increasing your email return on investment (ROI).