A sophisticated, cost-effective email distribution tool
FulcrumTech is a Reseller Partner for the global email marketing and interactive marketing provider ExactTarget. If you’re an online or multi-channel marketer looking for a single provider to deliver personalized, effective messages to customers and prospects through email, integrated text messaging, landing pages, and social media, ExactTarget is a great solution.
Some key features of ExactTarget include:
- Automated Interaction Management (AIM) framework provides a single platform to automatically aggregate data, trigger messages, and manage messages across all digital communication channels.
- Landing Pages helps you build consistent, branded landing pages and collect information about website visitors and engaged prospects.
- Easy-to-use A/B split testing tool helps you quickly determine which email performs better.
- Dynamic Content module makes delivering personalized content easy, helping to drive up open rates.
- Rich email analytics—with numerous stock reports and custom reports available—helps you easily generate or export data for further analysis.
- Web analytics integrate with Omniture’s SiteCatalyst®, making it easy to remarket to customers and prospects using behavioral targeting.
As a Reseller Partner for ExactTarget, FulcrumTech’s team of certified experts can get you set up quickly with ExactTarget and at a great price.
The email service provider (ESP) you use plays a critical role in the success of your email campaigns. Which ESP best meets your organization’s email marketing needs? Let FulcrumTech help you answer that question.

