6 Super Ways to Keep Your Subscribers Engaged and Happy
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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
 
 
Vol.
9
  Issue
4
  May 2015
 
 
 
 
 
 
This Month’s Must-Read
 
Hot topics handpicked monthly by our email gurus
 
 
6 Super Ways To Keep Your Subscribers Engaged and Happy
 
 
6 Super Ways to Keep Your Subscribers Engaged and Happy
 
As the saying goes, “You can’t please all of the people all of the time.” But when it comes to email marketing, you should strive to keep as many of your subscribers as possible happy and engaged with your email campaigns. Otherwise, you’ll likely find your unsubscribe and spam report rates on the rise, while your email-marketing ROI plummets.
 
Read On
 
 
 
 
 
 
 
Get the Click
 
Our email experts weigh in on real emails from real marketers
 
 
join.me
 
 
join.me Email Review: Does It Take Recipients by Storm?
 
Sent to a join.me customer as the Northeastern United States braced for a huge winter storm named Juno, this email provides a great example of how an organization can use an existing template for a quick turnaround to capitalize on a current event.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
 
 
 
 
What’s on Mitch’s Mind?
 
Email authority Mitch Lapides talks all things email
 
 
 
 
Email authority Mitch Lapides
 
Mobile Email Marketing – Does Responsive Design Pay Off?
 
Do you use responsive design in your email marketing? If not, the results from a recent mobile email benchmark report may convince you that it’s time.
 
Get Your Read On
 
 
 
 
 
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Trending
 
Good reads from around the Web
 
Is Video the Future of Email Marketing?  
Is Video the Future of Email Marketing?
 
Video integration with email can be a powerful marketing tool. In this article, find out why video belongs in emails, as well as what’s still holding integrated email video back.
 
Read Here.
 
 
 
4 Revolutionary Behavioral Email Marketing Ideas
 
4 Revolutionary Behavioral Email Marketing Ideas
 
Here you’ll find five ways businesses can easily take advantage of data-driven behavioral email.
 
Read Here.
 
 
 
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
 
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
 
What are the top seven key performance indicators for email marketing that marketers should use to measure success? That’s what this article discusses.
 
Read Here.
 
 
 
Are We Seeing an E-Newsletter Renaissance?
 
Are We Seeing an E-Newsletter Renaissance?
 
In addition to discussing why email newsletters are making a comeback, this article also provides some great tips to help ensure your email newsletter is successful.
 
Read Here.
 
 
 
 
 
 
Free Email Self-Assessment Download
 
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Free Email Self-Assessment Download
 
This free, easy-to-follow self-assessment will help you with your email program and practices. Just answer the questions honestly and add up your score to find out:
1)  Where your email-marketing program is succeeding.
  2)  What actions you should take tomorrow to improve it.
 
Download Now!
 
(And take your first steps on the road to higher ROI.)
 
 
 
 
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