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FulcrumTech NewsLever
VOL. 5  ISSUE 3 MARCH 2011
 
 
Check it out!
How can you effectively integrate your email newsletter with social media? Read Mitch's latest blog post to find out.
 
 
 
In This Issue
 
  Feature Article
    The 5 Essential Components for Email-Marketing Success
 
  Mitch's Blog
    5 Tips for Integrating Your Email Newsletter with Social Media
 
  FulcrumTech Top Reads
    March's List of Great Links
 
 
 

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About FulcrumTech


FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
 
Welcome Note from Mitch Lapides, President

Mitch LapidesLast week I gave a presentation to the Greater Philadelphia Senior Executive Group (GPSEG) entitled, "The 5 Secrets to Email-Marketing Success." In this month's feature article, I highlight the major points of my talk and discuss what I've found to be 5 "secret ingredients" for creating successful email-marketing campaigns.

 
    - Mitch
 

  Feature Article:
The 5 Essential Components for Email-Marketing Success


Organizations are realizing now more than ever how important leveraging the email-marketing channel is. In fact, email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a recent Datran Media survey. Why? A major reason is the great return on investment achieved with email marketing. According to the Direct Marketing Association, for example, email marketing delivered nearly $44 for every dollar spent in 2009. In this month's feature, I highlight what I consider the 5 "secret ingredients" of successful email-marketing campaigns.

Read More

Need significant growth in your ROI?

  Don't Miss Our Email-Marketing Blog
5 Tips for Integrating Your Email Newsletter with Social Media


Social media around the worldYou can make your email newsletter even more effective by integrating it with social media. Read Mitch's latest blog — "5 Tips for Integrating Your Email Newsletter with Social Media" — for some important ways to do just that.


  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  5 Great Email-Marketing Lessons from MarketingSherpa
  The Best Time of Day to Send Your E-mails Is…
  6 Tips to Help Ensure the Success of Your Next White Paper

Interactive Strategy
  3 Tactics for Effective B2B E-mail Segmentation
  Permission vs. Privacy: What Your Subscribers Really Expect
  Why the E-mail Newsletter Deserves a Second Chance

Interactive Analytics
  Are Your Email Numbers Juiced?
  Mobile Email Statistics and Use

Interactive Tips
  Priority Inbox and Overcrowding — How Can Your E-mail Stand Out?
  How Can I Keep My Email List Clean?

Interactive Design
  How Many Sacrifices Should You Make to the God of Email Functionality?

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