|VOL. 5 ISSUE 3||MARCH 2011|
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How can you effectively integrate your email newsletter with social media? Read Mitch's latest blog post to find out.
|In This Issue|
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FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!
|•||Grow your prospect base|
|•||Increase your sales|
|•||Get a measurable improvement in ROI|
Contact us today to get started.
|Welcome Note from Mitch Lapides, President|
|Last week I gave a presentation to the Greater Philadelphia Senior Executive Group (GPSEG) entitled, "The 5 Secrets to Email-Marketing Success." In this month's feature article, I highlight the major points of my talk and discuss what I've found to be 5 "secret ingredients" for creating successful email-marketing campaigns.|
The 5 Essential Components for Email-Marketing Success
Organizations are realizing now more than ever how important leveraging the email-marketing channel is. In fact, email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a recent Datran Media survey. Why? A major reason is the great return on investment achieved with email marketing. According to the Direct Marketing Association, for example, email marketing delivered nearly $44 for every dollar spent in 2009. In this month's feature, I highlight what I consider the 5 "secret ingredients" of successful email-marketing campaigns.
Don't Miss Our Email-Marketing Blog
5 Tips for Integrating Your Email Newsletter with Social Media
You can make your email newsletter even more effective by integrating it with social media. Read Mitch's latest blog — "5 Tips for Integrating Your Email Newsletter with Social Media" — for some important ways to do just that.
FulcrumTech Top Reads
Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!
What our readers clicked most last month