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| This Month’s Must-Read |
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| Hot topics handpicked monthly by our email gurus |
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| Get the Click |
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| Our email experts weigh in on real emails from real marketers |
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| InsideHook Email Review: Does It Hook Subscribers into Taking a Survey? |
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| The subject line of this email – “hey man what’s up?” – comes off as a bit spammy. Perhaps InsideHook was hoping to emulate the most popular email subject line in President Obama’s 2012 reelection campaign, which was “hey.” But considering that the email recipient in this case is female, the subject line is especially inappropriate. |
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| And, be sure to get ideas and inspiration from our entire Get the Click series! |
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| How to Create Email Subject Lines That Motivate Action |
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| Which words, phrases, and incentives in subject lines work best at motivating consumers to take action? In this blog, we highlight the results of a recent large-scale study on subject lines to help you answer that question. |
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| Intelligent Email. Data-Driven Success. |
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| Email marketing built for your business |
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| Trending |
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| Good reads from around the Web |
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| 3 Classic Email Metrics Revisited |
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| You may have access to lots of email-marketing data, but this article explains why sometimes the simplest metrics are the most useful. |
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| 3 Ways to Future-Proof Your Email Marketing |
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| This article gives some great advice about how you can use email marketing to become a relevant partner/problem solver for existing customers and expert/information source for prospects. |
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| Inbox Impact and the First Impression Factor |
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| Many email marketers send basic welcome messages, but aren’t using a comprehensive messaging strategy to drive action. This article discusses ways to make a great first impression and set the stage for building a strong relationship with subscribers. |
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| Featured Service |
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| Free Email Self-Assessment Download |
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This free, easy-to-follow self-assessment will help you with your email program and practices. Just answer the questions honestly and add up your score to find out:
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1)
Where your email-marketing program is succeeding.
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2)
What actions you should take tomorrow to improve it.
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| (And take your first steps on the road to higher ROI.) |
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