In my Blog I recently discussed the importance of knowing how many subscribers haven't opened or even clicked on one of your emails in the last six months. These inactive users can have a significant negative impact on your marketing results by depressing your open rates and, ultimately, lowering your email delivery rates. In this month's feature, we provide a step-by-step method to effectively re-engage your inactive users, as well as some ways to keep them engaged. The goal is to prevent subscribers from ignoring your emails, from unsubscribing, or even worse, marking your email correspondence as spam.
Be sure to give us a call at 215-489-9336 if you'd like FulcrumTech's help in keeping the number of inactive users on your email list to a minimum.
P.S. Be sure to visit FulcrumTech's newly redesigned Web site to see our ever-expanding services and resources, email marketing blog, and more!