Subject lines are key to the overall success of email campaigns. That’s why we’ve compiled a 10-point subject-line cheat sheet for this month’s feature to help you craft compelling and effective subject lines. Plus, do you have an email deliverability problem? Find two ways you can help answer that question in my blog. Also, be sure to check out our review of an email sent by Runner’s World in the latest edition of Get the Click. — Mitch

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VOL. 8   ISSUE 7  |  JULY 2014

In This Issue

In This Issue				Feature Article: 10 Top Tips for Creating Subject Lines to Boost Your Email Open Rates
				Mitch’s Blog: Email Deliverability — How to Uncover a Problem You May Not Know You Have
				Get the Click: Runner’s World Email: Starts Strong, But Falls Flat
				FulcrumTech’s Top Reads: July’s List of Great Links

Feature Article

	10 Top Tips for Creating Subject Lines to Boost Your Email Open Rates
	Getting subscribers to open your emails is the first step towards getting them to convert. And the subject line plays a pivotal role in driving opens. In this month’s feature, we’ve compiled a “cheat sheet” that includes 10 top tips for creating subject lines that successfully grab attention and entice recipients to open your emails.

Mitch’s Blog   Email Deliverability — How to Uncover a Problem You May Not Know You Have     Are your email campaigns actually getting to subscribers’ inboxes? At FulcrumTech, determining whether a new client has deliverability issues is one of the first things we do when assessing email-marketing programs or warming up Internet protocol (IP) addresses. While many tools are available to analyze inbox placement, there are also a few reports you can run on your own to detect if your organization has a deliverability problem.         Get the Click   See FulcrumTech experts’ reviews of emails received from Runner's World and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Email Marketers Need to Do More to Nurture Leads [Study]     • Three Myths of Email Marketing     • Is Your Email Program Helping or Hindering the Customer Journey?     • 6 Reasons Why Your Customers Hate Your Email Program     Interactive Tips:     • Build Your Email List with Distraction-Free Landing Pages and 3 Other Techniques     • How Do Marketers Manage Their Mobile Email Channel Effectively?     • How to Be the Worst Email Marketer in 10 Easy Steps             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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