FulcrumTech: July 2011 NewsLever

[raw] FulcrumTech: July 2011 NewsLever

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VOL. 5 ISSUE 7

JULY 2011

Check it out!
Have you had issues with Yahoo mail not getting through? Read Mitch's latest blog post to find out how to deal with Yahoo deliverability issues.

In This Issue

		Feature Article
		Email and Social Media: Playing in the Same Sandbox

		Mitch's Blog
		How to Deal with Yahoo Deliverability Issues

		FulcrumTech Top Reads
		July's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Get a measurable improvement in ROI

Contact us today to get started.

Welcome Note from Mitch Lapides, President

I am proud to introduce our newest team member, Cari Sultanik, who will be leading our social media practice and its integration with email-marketing campaigns. She architected and built the social media presence for Nutrisystem, so she has hit the ground running. We now provide what I call the three most important legs of an interactive marketing program — SEO, social media, and email marketing. Together, they form a foundation that builds the lists, drives engagement, and nurtures leads down the sales funnel. I can't say enough wonderful things about the team we've built here at FulcrumTech. We love referrals and appreciate any recommendations sent our way. We are focusing on companies that are absolutely serious about growing and are looking for a proven team to help them do it.

On the subject of this month's content, we're exploring how social media complements your email program. While many marketers are divided on the value of social media — they tend to love it or hate it — we have seen numerous ways in which a solid plan integrating social media with email, rather than managing them as separate entities, can drive measurable results to your marketing programs.


		– Mitch

P.S. Also be sure to check out my blog where I discuss the hot topic of how to tackle Yahoo deliverability issues.

Feature Article:
Email and Social Media: Playing in the Same Sandbox

Often we hear marketers discussing email and social media as disjointed elements of an overall marketing strategy. Either they are competing with one another for resources or they are pitted against one another for results. Worse, they tend to live in silos with competing messages, offers, and more. In this month's feature, we discuss how email and social media complement each other as part of a strong marketing mix, working in concert to deliver results that neither channel could accomplish alone.

Don't Miss Our Email-Marketing Blog
How to Deal with Yahoo Deliverability Issues

If you're having issues with Yahoo mail not getting through, be sure to read Mitch's latest blog — "How to Deal with Yahoo Deliverability Issues." In the blog, Mitch provides some useful tips on how to improve Yahoo email deliverability.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox
	•	Want 60%-70% Open Rates on Your Emails? Here's How I Do It
	•	Cart-Abandonment Recovery — A Huge Opportunity

Interactive Strategy

	•	Five Fundamentals to Great Email Marketing In 2011
	•	The "Talk Radio" Approach to Effective Email Marketing
	•	The Evolution of Email Marketing and Social CRM

Interactive Analytics

	•	Shopping Cart Abandonment Emails Generate $17.90 per Email
	•	Testing: Why Failure Must Be an Option
	•	The Science of Social Timing, Part 2: Timing and Email Marketing

Interactive Tips

	•	How Do You Get Subscribers to Take Action on Email They Receive Via Mobile Device?
	•	Using Social Media to Boost Your Email Marketing

Interactive Design

•

Critical Trends in Email Design

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