FulcrumTech: February 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 2  |  FEBRUARY 2012
 
In This Issue
Feature Article
The War Against Graymail — How Will It Affect Your Email-Marketing Efforts?

Mitch's Blog
Look in the Mirror When Building Your Email List

FulcrumTech Top Reads
February's List of Great Links

Notes from Mitch
There's been a lot of buzz lately about "graymail" — email that people opted in for at one time, but no longer want. Read what you should know about graymail. And be sure to try out our new ROI GoalsetterSM for free (promo code FreeROI2012) and see what all the rage is about.

Great Tips for Growing Sales Culture
If you're looking for tips on how to build a high-performance sales team, I recommend you sign up for Todd Cohen's free Sales Culture newsletter. As Principal of Sales Culture LLC, Todd knows how to motivate and inspire professionals to sell successfully. Subscribe to Sales Culture newsletter today!

About FulcrumTech
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    Feature Article

Feature Article:
A few months ago, Hotmail focused a lot of attention on the term "graymail," which is used to describe emails and newsletters that users opted-in to receive but no longer wanted. According to The Windows Blog, graymail accounts for as much as 75% of email classified as spam by users. As a result, Hotmail declared "a war on graymail," introducing new tools for its users to keep graymail out of their inboxes. What does this mean to you? That's what we discuss in this month's feature article.
Read More

Mitch Lapides Mitch’s Blog:
Look in the Mirror When Building Your
Email List

I must have been asked at least 10 times this week whether we offered email lists so a company could add thousands of names to their list overnight. I wish email list building were that simple. The reality is that growing an email list the good old-fashioned way is often so much easier than you'd think and the solution is likely staring right back at you in the mirror.
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from BodyGuardz and other companies in our new website feature — "Get the Click."

Would you like us to review your email? Forward a copy to info@fulcrumtech.net!
Lyris  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
What Your Email Subscribers Really Want

Interactive Tips:
9 Ways to Grow a Responsive Email-Marketing Database
 
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