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| VOL. 6 ISSUE 2 | FEBRUARY 2012 | |
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In This Issue
Feature ArticleThe War Against Graymail — How Will It Affect Your Email-Marketing Efforts? Mitch's Blog Look in the Mirror When Building Your Email List FulcrumTech Top Reads February's List of Great Links Notes from Mitch
There's been a lot of buzz lately about "graymail" — email that people opted in for at one time, but no longer want. Read what you should know about graymail. And be sure to try out our new ROI GoalsetterSM for free (promo code FreeROI2012) and see what all the rage is about.Great Tips for Growing Sales Culture
If you're looking for tips on how to build a high-performance sales team, I recommend you sign up for Todd Cohen's free Sales Culture newsletter. As Principal of Sales Culture LLC, Todd knows how to motivate and inspire professionals to sell successfully. Subscribe to Sales Culture newsletter today!About FulcrumTech
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!
Contact us today to get started. Proud Partner Of
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 Feature Article:
A few months ago, Hotmail focused a lot of attention on the term "graymail," which is used to describe emails and newsletters that users opted-in to receive but no longer wanted. According to The Windows Blog, graymail accounts for as much as 75% of email classified as spam by users. As a result, Hotmail declared "a war on graymail," introducing new tools for its users to keep graymail out of their inboxes. What does this mean to you? That's what we discuss in this month's feature article. 
I must have been asked at least 10 times this week whether we offered email lists so a company could add thousands of names to their list overnight. I wish email list building were that simple. The reality is that growing an email list the good old-fashioned way is often so much easier than you'd think and the solution is likely staring right back at you in the mirror. 
Interactive Strategy:
What Your Email Subscribers Really WantInteractive Tips:
9 Ways to Grow a Responsive Email-Marketing Database |
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