FulcrumTech NewsLever: Email-marketing news you can use

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Vol.
8

Issue
8

August 2014

This Month’s Must-Read

Hot topics handpicked monthly by our email gurus

13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read

Did you realize that email newsletters are actually growing in popularity? Here you’ll find valuable tips to help you create an e-newsletter your subscribers can’t wait to receive, open, and read.

Read On

Get the Click

Our email experts weigh in on real emails from real marketers

The Popcorn Factory Email: Does It Get the Conversion … Just Because?

This month’s email review focuses on a promotional email sent by The Popcorn Factory. Though it may have gotten the conversion, see if you agree with our suggestions for ways this email could have been even better.

See If You Agree

What’s on Mitch’s Mind?

Email authority Mitch Lapides talks all things email

The Most Important Data Needed to Drive Subscriber Engagement and Conversions

When it comes to optimizing subscriber engagement and driving more conversions, data-driven email marketing is a key component. So what are the most important types of data you need to succeed? Here’s our list.

Get Your Read On

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Trending

Good reads from around the Web

4 Ways to Make Sure Your Email List Doesn’t End Up Dead

Check out these four tips to help keep leads subscribed to your list and engaged with your brands as they progress through the sales funnel.

Read Here.

Want People to Actually Read Your Emails? Use These Subject Line Tricks

If you feel like you can never get enough help with subject lines, check out some great subject line advice from several marketing experts from the folks at iMediaConnection and see your efforts pay off.

Read Here.

12 Tips for Better Responsive Design

Make sure your mobile customers can easily read your emails using these responsive design tips, tricks, and best practices.

Read Here.

Five Ways to Transform Your Email Marketing

This article from Forbes offers five ideas for “upping” your email-marketing game and helping your promotional emails stand out in the inbox.

Read Here.

Featured Service

Preference Centers

An email preference center – also known as a subscription center – is a place where your subscribers can add or update information about themselves and their email preferences. By giving your subscribers choices and control over what information and how much email they receive from you, your preference center can have a powerful impact on the success of your company’s ongoing email campaigns.

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