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Resources

The Best Investment during an Economic Downturn

Originally published in NewsLever™ July 2008
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Online Marketing Is the Most Cost-Effective Way to Go — If you do any marketing, your company should focus its efforts on the most cost-effective option. Online marketing, including e-newsletters, email promotions and search advertising fit the bill. E-newsletters can be an important tool in a downturn because they nurture prospects, deepen relationships with customers, and establish you and your company as experts in what you do. If it’s tough to get the quick sale, focus on building the relationship. When things turn around, your list of prospects and customers will turn to you.

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5 Steps for Re-Engaging the Inactive Users on Your Email List

Originally published in NewsLever™ June 2008
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Let’s say your email campaigns have open rates of about 25%. Is it the same 25% of the people on your list opening the emails every month? Do you know how many people on your list are inactive users – haven’t opened an email for 6 months or more? If you don’t know the answers to these questions, it’s time to find out. In this month’s feature article, we talk about why it’s important to know the numbers of active versus inactive users on your list, steps to effectively re-engage inactive users, as well as ways to keep your subscribers actively engaged.

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Test to Improve Your Email Marketing Results

Originally published in NewsLever™ May 2008
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Testing is the foundation of successful email marketing programs. It is also one of the easiest and most cost-efficient ways to improve your marketing results. Small changes in your email marketing campaign can yield dramatic positive results in open, click-through and conversion rates. In this month’s feature, we discuss the email marketing elements you should test, as well as provide 5 tips to help you test effectively.

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9 Ways to Make the Most of Your Welcome Emails

Originally published in NewsLever™ April 2008
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Did you know that Welcome Messages have the highest open rates of all promotional emails sent? That’s why Welcome Messages provide a great opportunity to establish a strong online relationship with your subscribers from the start, as well as communicate your marketing message to a highly-engaged audience. In this issue, we provide several important tips to help you create effective Welcome Emails.

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Do An Email Audit: Achieve Better Results

Originally published in NewsLever™ March 2008
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Is your email marketing program all it can be? It may be time to take a step back and review key areas of your email program. To help, we offer up the most important email performance issues that we typically address during an audit. Plus, we provide a few improvement ideas that can help quickly boost your email marketing effectiveness.

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Ready or Not, Mobile Marketing Is Here!

Originally published in NewsLever™ February 2008
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There’s no doubt about it – the number of people using mobile devices to access their email and the Web is rapidly exploding. You need only to look around such areas as airport waiting areas, subways and buses, coffee shops and shopping malls, to see it for yourself – people engrossed in silent conversations, their thumbs tapping away on handheld gadgets. Until recently business professionals were the primary group using this technology. However, now more and more consumers are getting in on the act, too, as web-enabled phones and mobile devices like the Blackberry become increasingly affordable.

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