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How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign

Originally published in NewsLever™ June 2010
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What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call-to-action should clearly and concisely communicate. Although a call-to-action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic “Click here,” and provide 10 tips for how to create effective calls to action.

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Results of May’s Quick Question for You

Originally published in NewsLever™ June 2010
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Last month, we asked NewsLever readers: “Do you use Facebook at all?” The results are in…

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Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success

Originally published in NewsLever™ May 2010
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Last month we gave you tips on how to use Twitter to optimize your email-marketing program. In Part II of this two-part series, we switch the focus to Facebook. With more than 400 million active users — half of whom log on during any given day — Facebook is another great social networking tool that can be used to help boost the results of your email-marketing efforts. Here we share 5 steps to Facebook success.

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Results of April’s Quick Question for You

Originally published in NewsLever™ May 2010
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Last month, we asked NewsLever readers: “Do you use Twitter at all?” The results are in…

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Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success

Originally published in NewsLever™ April 2010
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Today there are over 75 million Twitter users and more than 400 million people on Facebook. So if social media is not yet part of your company’s marketing plan, it may be time to jump on the proverbial bandwagon. In this month’s feature — part 1 of a 2-part series — you’ll find 10 tips for how to use Twitter to help optimize your current email-marketing program.

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Email List Segmentation: 5 Ways to Boost Your ROI

Originally published in NewsLever™ March 2010
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How can you increase the return-on-investment (ROI) of your promotional email campaigns? Email list segmentation is a key way to improve your open, click-through, and conversion rates. By sending relevant emails to targeted segments of your email list, you can help ensure that your customers and prospects are getting information about the products and services they’re most interested in. Here we provide five tips for segmenting your email list to achieve optimal ROI.

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