How can you increase the return-on-investment (ROI) of your promotional email campaigns? Email list segmentation is a key way to improve your open, click-through, and conversion rates. By sending relevant emails to targeted segments of your email list, you can help ensure that your customers and prospects are getting information about the products and services they’re most interested in. Here we provide five tips for segmenting your email list to achieve optimal ROI.
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NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
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- January 31, 2012
In this email sent by BodyGuardz, the subject line and the from line work together to be...
- January 18, 2012
This email from Staples promotes a special offer for tuning up PCs to make them faster. But...
- January 31, 2012

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