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5 Strategies to Ensure your Email’s Deliverability

Originally published in NewsLever™ January 2008
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Did you know that spam volume increased 100% over 2007, reaching more than 120 billion spam messages per day according to a recent study by IronPort? Breaking past the barricades put in place by Internet service providers (ISPs), companies, and subscribers is tough business. You can do so much right with your design and copy, and still achieve less than optimal results. Pay attention to the issues surrounding what is called "deliverability," though, and you can keep your email program humming. Check out our 5 top strategies for getting your messages to your subscribers.

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5 Tips for Building a Successful Landing Page

Originally published in NewsLever™ November 2007
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Prospects and clients sometimes come to me in frustration about an email newsletter, a Web site, or a Web page that just isn’t doing the job. They believe they’ve crafted a really appealing offer, but there are so few takers, and they are wondering why?

Just last week, a prospect called me to say that his firm’s newsletter wasn’t generating the leads he was expecting. When we talked through the problem, it became quite clear that there was no value proposition, no compelling solution or offer, and no clear call to action. As it turned out, my prospect was missing the boat on the fundamental success factors for developing a successful landing page. The good news is that by knowing what he was missing, he could take the necessary steps to fix his program.

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Segmenting Your Audience

Originally published in NewsLever™ October 2007
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In a nutshell, segmenting your audience basically means that you are looking at slices of your audience that have similar traits. The defining trait(s) can be something as simple as where the “slice” is physically located (zip code for example), whether or not the “slice” has purchased your product, or what types of subject lines they responded to previously. Probably the most important reason as to why you would segment your audience is to be able to craft your content to be of specific interest to that segment.

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7 Tips to Increase Your Email Marketing Results

Originally published in NewsLever™ September 2007
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A recent MarketingSherpa study found that 78% of business to business (B2B) marketers see the impact of email continuing to increase; for consumer marketers, it’s 69%. We can’t emphasize it enough, however – there are many variables that will determine if your email campaign delivers the results you’re expecting – whether these campaigns are retention, transactional or prospecting based.

What can you do to create a well thought out and executed email campaign? Read this article and we’ll introduce you to 7 important factors to consider when planning your next email marketing campaign.

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Transactional Email: Automated and Powerful

Originally published in NewsLever™ August 2007
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With open rates almost three times that of commercial emails, transactional email messaging should not be overlooked. These emails are great for sales conversion, customer services, up-selling, gaining important information about customers and prospects, and reducing manual processes within your company. This is one article you can’t miss!

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Justifying Email Marketing

Originally published in NewsLever™ July 2007
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Many people ask me about the value of email marketing, or, better termed “permission marketing.” Well, this is certainly a topic we at FulcrumTech love to discuss.

In this issue, we’ve compiled some impressive statistics from industry success stories, and there are thousands more out there. Feel free to share these stats with your colleagues – they are really impressive! How you may use email and what objectives you can achieve with it are limited only by your imagination and insight.

Every successful program, however, is successful because of how it was planned, written, designed, and managed from step one. To get you started, I’ve also provided some ways to get you thinking and planning about how email can help you blow away your next targets.

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