Our Work: FulcrumTech Case Studies

This healthcare publishing client sought to increase membership sign up to a recently launched social networking Web site for physical therapy professionals. To accomplish this, we created an online advertising campaign that included an engaging online ad and optimized landing page. This email marketing campaign resulted in a 58% conversion rate, resulting in a significant surge in new member sign ups for our client.

This healthcare publishing client was looking for ways to extend its current educational market for physical therapists beyond students and schools. To accomplish this, we developed a social network specifically for physical therapist professionals as part of a comprehensive online business strategy that also includes a continuing education offering. Less than one month after introduction, the social network already had more than 300 registered members and continues to grow weekly.

This client’s goals included increasing traffic to their Web site and generating more new business leads. Thanks to our comprehensive Web site evaluation and redesign, plus the introduction of an e-newsletter program we developed: Average monthly site visits increased more than 450%, solid leads have been generated and the company’s revenue growth has reached well into the double digits.

This Web-based client had a high rate of product trials but a very low rate of conversion to a paid subscription. To solve this problem, we designed and developed a new marketing front end which clearly laid out the product benefits and simplified the sign up process. The results were huge, a 50% increase in daily trials and a 120% increase in daily conversions.

Our client needed an online marketing strategy that would bring in new customers, enhance relationships with existing customers and generate additional revenue. We answered by creating, designing, copywriting, promoting and implementing an email newsletter that garnered thousands of subscribers and a 40% open rate — all within six months.

A pharmaceutical client faced many communications challenges as a result of the geographic dispersal of its clinical trials sites. A professional email newsletter program and Web site extranet were designed and developed to target and improve trial team engagement. Better communications led to a 23% increase in clinical trials enrollment with open rates reaching as high as 85%. In addition, our client was able to achieve a significant reduction in errors due to a greater understanding of protocols and documentation.