In my experience with companies of all sizes, nothing is more powerful than the internet for building sales, membership, and customer loyalty. All must continue to grow, but in today’s economy there are fewer and fewer dollars to make that happen.
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This reengagement email was sent to a Macy’s subscriber who hadn’t opened or interacted with an email from the retailer in several months. “Hurry & say yes to Macy’s emails…the clock’s ticking!” was the subject line of the email. Macy’s is a huge, well-known brand. That’s why the inclusion of Macy’s in the subject line alone may be enough to encourage people to open the email.
On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.
“We couldn’t do it without you!!!” That was the subject line of this promotional email sent to a Frox customer who had signed up during a store visit to receive emails. Although the subject line expresses a nice sentiment, it provides no incentive for recipients to open the email. In fact, this recipient had deleted the email before even opening it. A friend (and fellow Frox shopper) asked the recipient if she had gotten a $15 Frox gift certificate, which prompted a search of the trash folder to retrieve the email.
CityEats Philly Email Newsletter Grade: [A-] *Not applicable November 30, 2013 — Organization Overview Created in collaboration with Food Network, the CityEats Philadelphia website brings all the information consumers want to know about restaurants in the Philadelphia area together with the opportunity to make an online reservation at the hottest spots in town. Details about […]
With typical open rates of about 50%, welcome emails are among the most opened emails you’ll ever send. New subscribers have expressed an interest in your organization by signing up to receive emails from you. So this is the time to act by sending a series of automated, triggered welcome emails to successfully drive conversions. Here we talk about some of the most important things to consider as you roll out the welcome mat for your new subscribers.