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Mitch Lapides’ Blog

A Message from Mitch

In my experience with companies of all sizes, nothing is more powerful than the internet for building sales, membership, and customer loyalty. All must continue to grow, but in today’s economy there are fewer and fewer dollars to make that happen.

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Recent Blog Posts

Peeps Email: Could It Be Any Sweeter?

This email was sent to a Peeps fan who had entered a Peeps and Company contest on Facebook and opted-in to receive promotions from the company. Delivered on the weekend daylight saving began, the subject line – “Save Daylight and Dollars this weekend” – is quite timely and hints that there’s an opportunity for special savings. But is it enough of a tease to drive opens or could it have been stronger?

It’s Time to Get Personal

When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.

DoggieFood Email: Is It as Doggone Good as It Could Be?

Is this promotional email from DoggieFood.com as good as it could be? in this month’s email review by FulcrumTech, find out how improving various elements of the email could help this pet food and supplies company increase click-throughs and purchases.

Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?

This reengagement email was sent to a Macy’s subscriber who hadn’t opened or interacted with an email from the retailer in several months. “Hurry & say yes to Macy’s emails…the clock’s ticking!” was the subject line of the email. Macy’s is a huge, well-known brand. That’s why the inclusion of Macy’s in the subject line alone may be enough to encourage people to open the email.

Canada’s Anti-Spam Legislation (CASL) Is Looming – Here’s What You Need to Know

On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.

What Do Gmail Image Display Changes Mean for Email Marketing?

Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.