In my experience with companies of all sizes, nothing is more powerful than the internet for building sales, membership, and customer loyalty. All must continue to grow, but in today’s economy there are fewer and fewer dollars to make that happen.
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CityEats Philly Email Newsletter Grade: [A-] *Not applicable November 30, 2013 — Organization Overview Created in collaboration with Food Network, the CityEats Philadelphia website brings all the information consumers want to know about restaurants in the Philadelphia area together with the opportunity to make an online reservation at the hottest spots in town. Details about […]
With typical open rates of about 50%, welcome emails are among the most opened emails you’ll ever send. New subscribers have expressed an interest in your organization by signing up to receive emails from you. So this is the time to act by sending a series of automated, triggered welcome emails to successfully drive conversions. Here we talk about some of the most important things to consider as you roll out the welcome mat for your new subscribers.
What’s your organization’s return on investment (ROI) for email marketing? And what can you do to improve that number? Here we suggest seven surefire ways to help increase your organization’s email ROI.
This email was sent to an individual whose annual membership at the Philadelphia Museum of Art had expired a couple of months earlier. The subject line – “Invitation to Participate in Philadelphia Museum of Art Study” – is a strong one. Instead of letting past members know that this email is a request to complete a survey, the opportunity to “participate in a study” sounds much more appealing. It helps pique recipients’ interest to open the email and find out more.
How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement. Companies often invest significant amounts of time and money into search engine optimization (SEO), […]
“Reserve the All-new PlayStation4 System Today + Join the #PS4 Conversation” is the subject line for this promotional email sent to someone who had bought a Sony computer. With “Sony Electronics” in the from line, the first part of the subject line clearly tells recipients to reserve a new PlayStation4 System. The second half of the subject line, however, is not as clear and also makes this subject line very long.