Loading tweets...In my experience with companies of all sizes, nothing is more powerful than the internet for building sales, membership, and customer loyalty. All must continue to grow, but in today’s economy there are fewer and fewer dollars to make that happen.
Read More »Effective email marketing is much more than Constant Contact’s email blast software. Learn 9 key ways to elevate your email results above those who are simply “blasting.”
The primary goal of this email sent by the Doylestown, PA-based car dealership Thompson Toyota is to build the company’s Facebook fan base. Sent to customers, the email starts off with a strong subject line that is likely to drive a high open rate, especially among Facebook users: “Like Us on Facebook for a Chance to Win.” Recipients don’t know what they may win, but given that it’s sent from a car dealership, their curiosity is likely piqued. Could it be a car?
Rue La La is an invitation-only shopping website where members can buy from “private sale boutiques” that are open for a short time and offer top brands in fashion, travel, home, gourmet food, wine, and more. We recently reviewed a welcome email from a similar shopping website – Gilt. Compared to Gilt’s welcome email, this one does a better job of introducing the membership benefits to ultimately drive conversions.
Gilt Groupe is a members-only shopping website that gives access to top designer labels at up to 60% off the retail price. In this welcome email, Gilt starts off effectively with a strong subject line: “Get Started with Gilt.” Sent to new members within minutes of signing up, recipients are looking forward to finding out more about Gilt.
ING — a provider of retirement and insurance services — is currently running a great marketing and advertising campaign to get consumers to know the level of savings they need to retire. They lead with “Find Your Number.” In one of their television ads, for example, a guy asks his neighbor what his number is. The neighbor responds, apprehensively, with “a gazillion.” The point of the commercial is that if you don’t know your goal, you’ll never reach it because you don’t have a plan.
Animoto is an online video creation service that lets users take their own photographs, videos, and music and make polished, professional-looking video slideshows. In this email, the company is letting its users know that they can now grab and incorporate photos from Instagram – the popular iPhone application that allows users to snap pictures, add filters, and share them on social networking sites. Overall, the email successfully communicates this message.
Effective email marketing is much more than Constant Contact’s email blast software. Learn 9 key ways to...
The primary goal of this email sent by the Doylestown, PA-based car dealership Thompson Toyota is to...
