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Building and maintaining your email list and having the right tools to reach your subscribers are essential parts of a successful email marketing program. At FulcrumTech, we have the tools and the experience to help you manage and improve every step of this process. Sending bulk email has never been easier.
List-building campaigns
Building a high-quality, permission-based email-marketing list can be one of the most challenging parts of the process. But, the truth is that the quality of your list directly correlates to the success of your campaigns. At FulcrumTech, we can help you to develop a list-building campaign using best practices to ensure that you get the right people to join.
Re-engagement campaigns
Over time, your list probably will get stale. This means that some of your members lose interest and stop opening your communications. This is an inevitable occurrence. But you don’t have to give up on these people. We can help you to do an activity analysis to determine how much of your list is inactive. Then, we will design a re-engagement campaign to bring as many of those people as possible back to active status. You worked so hard to build your list. Why not keep it as effective as possible?
List management and distribution
One of the most important decisions any email marketer makes is selecting an email service provider (ESP). Which provider you choose impacts so many parts of your email program. You need to consider the functionality of the system (i.e., what tools and features are available), the ease of use, the reputation of the system that affects your deliverability, and so much more.
FulcrumTech can help you choose the right email service provider for your organization. We are certified resellers of Lyris HQ and ExactTarget—two industry leading ESPs. And, we can offer you an exceptional price. But, if neither of those is right for you, we can help you find other options. Whatever ESP you use, we are happy to help with all of your email marketing needs.
Click the logos below to learn more about the ESPs offered by FulcrumTech.
Email deliverability analysis
The bulk email you are sending may be really great. But if it doesn’t reach your audience, it doesn’t matter how good it is. That’s where deliverability analysis comes in. We can help you find out if your emails are getting through to your intended recipients. Then, we’ll help you improve your delivery rate for better overall email marketing results. Learn more about deliverability analysis.
