Developing email campaigns that deliver measurable results
Promotional emails | Transactional emails
As your email marketing agency, FulcrumTech can manage every step of the process for you. We understand how to develop winning campaigns that fit your company’s overall goals and strategy. Our writers, designers, developers, and project managers will work together to ensure that your campaigns run smoothly and that you achieve the results that you desire. In addition, our sophisticated metrics analysis will guide future improvements and ensure that you achieve an optimal return on investment (ROI).
Promotional email: A powerful way to drive new business
Promotional email (opt in email) is a powerful tool that takes your message directly to your clients’ and prospects’ inboxes. And because it is all electronic, response to your offer can be immediate. Promotional email can stimulate demand, increase traffic to your website, and drive new business. It is the most direct and personal form of marketing available because your message can be tailored to a specific segment of your list. It is also faster and less costly than other forms of direct marketing.
FulcrumTech can help you use promotional email to achieve measurable results. Our experts can develop content that motivates action, create a design that will entice your recipients, ensure that your emails are delivered, and track your results to ensure the effectiveness of your campaign. And, when your promotions are tied together with your e-newsletter, landing pages, website, and other interactive communications, your online marketing program will reach a new level of effectiveness.
Transactional email: Automated communications for improved customer relations
Transactional emails are sent to encourage, confirm, or complete a transaction in which your company has already engaged with a customer or prospect. They are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. They can be an important follow-up to a promotion or other customer contact. With overall open rates averaging greater than 70%, transactional email can also be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability. It is an important tool for maintaining a consistent, professional image, and providing quality customer service.
At FulcrumTech, our experts can help optimize your transactional email success by:
- Determining the events that would benefit most from triggered emails.
- Developing customized rules that determine transactional email content and frequency.
- Defining metrics to measure the success of transactional messages.
- Ensuring that your transactional program supports the overall goals of your online marketing program.
- Helping to ensure that your transactional emails are delivered and don’t end up being lost in spam folders.
Find out about our other email campaign options:
