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What’s an API and why should I care?An Application Programming Interface (API) is a fancy way of describing how your email data and in-house data communicate with each other. Being able to seamlessly integrate your email data with your internal databases can automate tedious tasks and help you get so much more out of your email-marketing programs. |
What can Lyris HQ’s API do for you?
Lyris HQ’s sophisticated API capabilities allow you to:
- Synchronize your email list with your in-house list in real time — no manual uploads.
- Automate message creation and distribution for newsletters, promotional emails, and more.
- Easily move data between your website and email list for nurturing campaigns.
- Send transactional emails (such as confirmation emails) and track their effectiveness.
- Bring your performance and other related email metrics from Lyris HQ directly into your internal dashboards.
- Support a robust, customized preference center on your website to collect and manage subscriber attributes.
Reduce human error, speed up tedious tasks, and deliver more robust, relevant, and targeted emails — and then analyze them in more depth than ever before for consistent improvement in email ROI. We’ll get you up and running smoothly in less time than you ever thought possible.
Contact us or request a demo to learn more.
