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Mitch Lapides' Blog

Category: Trigger and nurturing campaigns
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4 Critical Steps to Make Sense of Your Drip Campaign Data

Posted by Mitch Lapides in the FulcrumTech Blog
January 23, 2013 | 0 comments

Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.

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Cart-Abandonment Recovery — A Huge Opportunity

Posted by Mitch Lapides in the FulcrumTech Blog
June 21, 2011 | 0 comments

I just got back from the Internet Retailers Conference 2011, where Loren McDonald – Vice President of Industry Relations at Silverpop – did a great job of presenting some of the major results of his company’s recently released report: “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing.” One of the most important points centered around a key class of email marketing called cart-abandonment recovery. To be clear, this is one of the most vital types of emails, right behind welcome email series. I’ve highlighted a few main points below that you don’t want to miss. The bottom line is that if you have a shopping cart and aren’t doing cart recovery, you’re leaving real money on the table – likely a lot of money!

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10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI

Posted by Mitch Lapides in the FulcrumTech Resources
May 23, 2011 | 0 comments

Marketers today are looking for every way possible to squeeze the most value from their promotional budgets. With the trade show and conference season now revving into full gear, we provide tips for using both email and social networking to help maximize your return on investment (ROI) from trade shows. Note that while email is fantastic for developing a relationship after you have the permission, a trade show is a wonderful tool to acquire the names. Doing things right before and after a show will help you build an even higher quality, more powerful list.

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Email Drip Campaigns – Stay Top of Mind with These 5 Tips

Posted by Mitch Lapides in the FulcrumTech Resources
July 8, 2010 | 1 comment

Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email “drip” campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.

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How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

Posted by Mitch Lapides in the FulcrumTech Resources
February 25, 2010 | 0 comments

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

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Transactional Email: Automated and Powerful

Posted by Mitch Lapides in the FulcrumTech Resources
August 17, 2007 | 0 comments

With open rates almost three times that of commercial emails, transactional email messaging should not be overlooked. These emails are great for sales conversion, customer services, up-selling, gaining important information about customers and prospects, and reducing manual processes within your company. This is one article you can’t miss!

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