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Mitch Lapides' Blog

Category: Mobile
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Key Email Strategy for Mobile-Responsive Web Design

Posted by Mitch Lapides in the FulcrumTech Resources
April 19, 2013 | 0 comments

How important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.

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How to Use Responsive Email Design to Optimize Your ROI

Posted by Mitch Lapides in the FulcrumTech Resources
November 26, 2012 | 4 comments

Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn’t optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month’s feature, we talk about responsive email design and how it can be used to improve your subscribers’ mobile user experience.

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Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?

Posted by Mitch Lapides in the FulcrumTech Blog
August 7, 2012 | 0 comments

Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.

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Designing Emails for Mobile Devices

Posted by Mitch Lapides in the FulcrumTech Blog
September 22, 2011 | 0 comments

As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this was a great session that reviewed the many issues surrounding designing emails for mobile devices. Chris Studabaker of ExactTarget delivered the seminar.

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5 Great Email-Marketing Lessons from MarketingSherpa

Posted by Mitch Lapides in the FulcrumTech Resources
February 15, 2011 | 0 comments

Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa’s Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.

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How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

Posted by Mitch Lapides in the FulcrumTech Resources
February 25, 2010 | 0 comments

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

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