Category: Email distribution and deliverability
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Thanks to an ever-increasing volume of email, more and more people today are motivated to do a better job of managing their email inboxes. As a result, a host of tools and applications are emerging to help reduce inbox clutter by auto-filtering emails into email folders or “stacks.” What does this mean for email marketers? And how can you minimize the impact of auto-filtering on your email performance rates and overall return on investment (ROI)? That’s what we talk about in this month’s NewsLever feature.

In last September’s NewsLever feature, we shared 10 holiday email-marketing tips. This year, we update that list with seven key ways to help you improve and optimize your email campaigns during the holidays and all year long.